Nolo was born from a deeply personal journey—one that began with our desire to make the best choices for our health, our life, and our family. We’ve always loved good food, great wines, and the energy of social gatherings, but we wanted to experience it all while feeling more present, more vibrant, and more in tune with our well-being. That journey led us to discover a new way of enjoyment—one where sophistication and pleasure don’t have to come at the expense of health. Nolo is our way of sharing that discovery with you—a celebration of connection, taste, and the art of liquid gastronomy, all without compromise. Cheers to your health friends!

Love, Mark & Karen

Nolo is an experience, and a destination. Our flagship store is where it all comes to life, it’s a space designed to immerse you in the artistry of what we offer, where every bottle tells a story of quality, sustainability, and innovation. Beyond our doors, our eCommerce platform brings Nolo directly to you, making it effortless to enjoy sophisticated, alcohol-free choices, whenever you choose. And because we believe that the best experiences are shared, we are partnering with restaurants, bistros, and venues that share our passion—helping to bring the finest zero-proof options to every table. Whether in-store, online, or through thoughtfully curated partnerships, Nolo is here to redefine the way we celebrate, connect, and indulge—without compromise.