Our Story

Redefining How We Celebrate Wellness, Flavor, and Connection

An evolution of intention, born from our desire to elevate the zero-proof experience. We’re Mark and Karen, a husband-and-wife team passionate about the art of living well. What began as Nolo Miami, South Florida’s first curated bottle shop for alcohol-free excellence, has grown into something more: A new way to pour. A new way to celebrate.

From our Hearts to your Glass

Nolo was born from a deeply personal journey — one rooted in choosing health without giving up joy, sophistication, or connection.

We’ve always loved good food, beautiful wines, and the energy of social moments, but we wanted to experience it all with more presence, and well-being.

That path led us to a simple but powerful truth: You don’t need alcohol to raise a meaningful glass.


Nolo is our way of sharing that truth with you — a celebration of flavor, beauty, and the art of liquid gastronomy, all without compromise.

Cheers to your health, friends.

With love, Mark & Karen

Curated with Care

Our collections are hand-selected from visionary brands across the world—each one chosen for its craftsmanship, ethical sourcing, and unforgettable taste. From zero-proof wines and spirits to crafted elixirs, adaptogens, and mixers, every bottle in our collection invites you into a more intentional ritual. This is where wellness and indulgence meet.

Nolo is More than a Brand

The Zero-Proof Whisperer™ —a curatorial voice redefining how we sip, celebrate, and live with purpose. Our eCommerce experience, NoloMiami.com, delivers the best in zero-proof wines, spirits, and curated cocktails directly to your door. And our flagship store, guided by the spirit of The Art of Liquid Gastronomy, is where the journey comes alive—a space to taste, discover, and connect through beautifully crafted non-alcoholic expressions and the people who love them.

Our Vision

We envision a world where mindful drinking is embraced not as a rule, but as a refined and joyful option. Whether you’re choosing to go alcohol-free for a season, a moment, or just a single glass. As we grow, our mission is to set the standard in the zero-proof space — creating a new language around celebration, flavor, and conscious living. Whether online, in-store, or through elevated partnerships with restaurants, hotels, and venues, we’re here to champion a pour that’s full of presence, purpose, and undeniable taste.