Our Story

Redefining How We Celebrate Wellness, Flavor, and Connection

Welcome to Nolo! We’re Mark and Karen, a husband-and-wife team on a mission to elevate the zero-proof experience. Nolo started from a simple belief that health and enjoyment belong together—because we know life is meant to be celebrated, and wellness is worth raising a glass to.

From our Hearts to your Glass

Nolo was born from a deeply personal journey—one that began with our desire to make the best choices for our health, our life, and our family. We’ve always loved good food, great wines, and the energy of social gatherings, but we wanted to experience it all while feeling more present, more vibrant, and more in tune with our well-being. That journey led us to discover a new way of enjoyment—one where sophistication and pleasure don’t have to come at the expense of health. Nolo is our way of sharing that discovery with you—a celebration of connection, taste, and the art of liquid gastronomy, all without compromise. Cheers to your health friends!

Love, Mark & Karen

Curated with Care

Our collections are carefully curated from national and international brands that share our dedication to exceptional taste and ethical sourcing. From zero-proof wines and spirits to crafted cocktails, adaptogens, and mixers, each selection brings a new dimension to zero-proof living—where flavor and wellness meet.

Nolo is More than a Brand

Nolo is The Zero-Proof Whisperer™—a curatorial voice redefining how we sip, celebrate, and live with intention. Our eCommerce platform, NoloMiami.com, brings the best in zero-proof wines, spirits, and crafted drinks directly to your door—each one chosen for its story, flavor, and sustainable craft. Our flagship store, guided by the spirit of The Art of Liquid Gastronomy, is where the experience comes alive. A space to taste, discover, and connect through beautiful alcohol-free expressions and the people who love them.

Our Vision

We envision a world where mindful drinking is embraced as a sophisticated, flavorful choice. As we grow, our goal is to set the standard in the zero-proof space, inspiring others to discover the art of enjoying life without compromise. Whether online, in-store, or through thoughtful partnerships with restaurants, bistros, and venues—we’re here to elevate the zero-proof lifestyle with presence, purpose, and undeniable taste.